Extend Profits Not Product Lines

Extend Profits non Product Lines Extend Profits, Not Product Lines securities industry Segmentation To compete successfully in todays volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers moldiness attack niche markets that exhibit unique call for and needinesss. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar leveraging behavior. Market segmentation is the foundation on which all otherwise marketing actions can be based.

It requires a major committal by management to customer-oriented planning, research, implementation, and control. The overall objective of using a market segmentation strategy is to improve your companys competitive baffle and better serve the needs of your customers. Some specific objectives whitethorn include increased sales, improves market share, and enhanced image. The authors, John A...If you want to get a full essay, order it on our website: Ordercustompaper.com

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