McDonald's Market Strategy: What are the market strategies used by Mc Donald's?

McDonalds Corporation is the worlds leading food service organization. The corporation started bulge as a small drive-through in 1948 by deuce brothers, Dick and mac McDonald. Raymond Albert Kroc, a salesman, saw a commodious opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought step to the fore the McDonald brothers. By 1967 McDonalds expanded its operations to countries knocked out(p)side the U.S.A. This unyielding magnification led the Corporation to open 23,000 McDonalds restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonalds opens a new restaurant every three hours. Also, McDonalds has twice the market share of its surrounding(prenominal) U.S. competitor, Burger King, representing 7% of total. Standard Operational Procedures, so the customers always conform to exceptional quality and service. This includes the employees using plastic gloves when they prepare the food, that the meaning and fries are properly fried, and that the vegetables are thoroughly process when used in the food. Another TQM strategy is that the employees rely on teamwork and high energy to get the job done, so that the customers do not have to wait long for their food. Furthermore, McDonalds management emphasizes that their restaurants should be clean. This involves that the restaurants are tidy, sparkling and spotlessly clean. As McDonalds illustrates, the quality is that the employees delivers fast, absolute and friendly service with a smile.

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Anyone who does not know what TQM (Total type Management) is would be somewhat lost by that comment. As it is the destine does not really make sense. Maybe if the wording was changed to gift that relying on teamwork and high energy make up another(prenominal) component of TQM might be better. Overall a skilful job though!

I didnt get too much out of reading this essay. I feel it is well written and clear organized, but not really sure if this is the Market dodge of McDonalds.

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