SWOT Analysis - Multinational Companies

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SWOT Analysis Toyota

Strengths

* modern investment by Toyota in factories in the US and chinaware saw 2005 profits rise, against the worldwide motor industry trend. lucre profits rose 0.8% to 1.17 trillion yen ($11bn; £5.85bn), while gross sales were 7.3% higher at 18.55 trillion yen. Commentators argue that this is because the keep company has the responsibility mix of point of intersections for the markets that it serves. This is an example of very focused segmentation, targeting and set uping in a number of countries.

In 2003 Toyota knocked its rivals Ford into third spot, to become the Worlds stake largest carmaker with 6.78 million units. The company is still behind rivals planetary Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of vehicles for both private customers and commercial-grade organisations, from the small Yaris to large trucks. The company uses marketing techniques to identify and live up to customer deals. Its brand is a household name. The company overly maximizes profit through efficient manufacturing approaches (e.g. Total Quality Management).

Weaknesses

* macrocosm big has its own problems. The World market for cars is in a condition of over supply and so car manufacturers need to make sure that it is their models that consumers requirement. Toyota markets most of its products in the US and in Japan. Therefore it is exposed to fluctuating economic and political conditions those markets. perchance that is why the company is beginning to shift its attentions to the emerging Chinese market. Movements in exchange rates could see the already narrow...

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