Consumers lifestyle

CONTENT ?. INTRODUCTION..2 ??. CONCEPT AND NATURE OF lifestyle...3 ???. CLASSIFICATION OF CONSUMERS ON lifestyle.9 ?V. CONCLUSION..15 V. BIBLIOGRAPHY.......17 ?. INTRODUCTION Most companies operating in the Russian commercialize place, promoting their products, brands & international ampere; service ar base on the results of naval division of the market and consumers. For a clear and healthy commentary of target groups (segments), there are several prefatory ways. As a rule, approximately commonly using segmentation by demographic characteristics. However, the utilize of marketing in late old ripen and the association of foreign colleagues suggest that a simple segmentation of consumer goods/services for demographic/regional characteristics, are generally not sufficient.

crossroad or service is apply not by mountain of a certain age or location of residence, viz. consumers a certain brand, choosing it harmonize to their taste and lifestyle. In modern terms, in continuative with the development of the market and increase competition, the study of lifestyle is congruous more relevant as they give a bountiful view of customers, the square word-painting of what is hidden behind inert socio-demographic data and patron to reckon the actual behavior of consumers. Companies desire to know customers, to chance their behavior, forestall their actions. Psychographic measurements are much more extensive compared with the measurements of demographic, behavioural and socio-economic. Psychographic is the close to effective and most Copernican sign of segmenting consumers, because it takes into consider the comparatively intangible phenomenon - motivation, perception, interests, personality, learning, beliefs and attitudes. Psychographic parameters listed above play at present and mirror the lifestyle of consumers. The lifestyle helps most accurately issue the secrets of motivation and perception, as thoroughly as to construe the kindred of man to the product or service. The object to study the lifestyle of consumers... If you emergency to get a luxuriant essay, order it on our website: Ordercustompaper.com

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