Green Ox Market Analysis

Introduction In this report, we analyze the information presented in the color Ox case, with a view to determine a grocerying trunk for Palmer Jackson, Inc. The time is fall of 2003; the selective information presented is with reference to this, if not explicitly stated otherwise. All merchandise research selective information has been provided by Marketing Studies, Inc. Other mentioned data has been taken from the case. Data from any(prenominal) other sources is explicitly identified. associate/Benefit Analysis As per consumer research, the conterminous is the list of perceived pick up attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to immerse and digest. -Easy to carry to the gym and playing line of merchandise/court.-Helps remedy hydration. - Makes them feel like an athlete. aged(a) people pick a self-perception of being athletic. V7-Contains vegetables. -Looks like tomato plant juice. - Contains natural antioxidants.-Cancer prevention. -Good for general health.- V7 drinkers form health a main(a) benefit. -Ideals-oriented people mentioned antioxidants as a benefit and were more potential to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We find that well-nigh of the higher up attributes and benefits can be communicate by Green Ox in its present form. This fact, twin with the following, support its intro into the market: 1.Antioxidants benefits: Benefits include anti-aging properties like maintaining salubrious hair, nails and skin, protecting from cellular damage. health check benefits include reduced danger of cancer, particularly lung, prostate, and colorectal (source: http://www.faqs.org/ feeding/A-Ap/Antioxidants.html). 2.Sports drinks market category offshoot rank are robust, as shown below (growth per year, averaged over last-place 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you necessitate to get a intact essay, order it on our website: Ordercustompaper.com

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