Principles of Marketing Case Study: Crust Gourmet pizza and documentary Burger World Group Report Lin Cai 309010276 Jaysha Mo cardinalesamy 310185327 Peter Pavisic 310217849 enzyme-linked-immunosorbent serologic assay Soncin 310133246 Thursday, 15 April 2010 bow OF CONTENTS 1. Introduction............................................................................................................... 3 2. Situational Analysis: discretion the Marketplace.................................................3 3.1 Identifying Opportunities - Market Segmentation, Research and foe Analysis.........3 3.2 Background Skills and Experience (Fast solid food Industry Skills....6 3. Value proposition to the Target Market & vitamin A; Market Positioning....................................9 4. Implementing the Marketing Strategy.......................................................................11 5.3 ware.11 5.4 Place16 5.5 Price...18 5.6 Promotions.18 5.
7 People ..19 5.8 Physical Evidence20 5. Conclusion.................................................................................................................23 6. Referencing...............................................................................................................24 1. Introduction This make known provides details of the key factors that throw out contribute to the achievement or failure of a hearty in the fast feed industry. In particular, we examine the success factors of Crust Gourmet pizz a in comparison with Real Burger World. Cr! ust Gourmet pizza was founded by Costa Anastasiadis and open up in 2001 in Annandale, untested South Wales. Today it is one of the most...If you want to get a full essay, order it on our website:
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