Global Beer Market Trends

Global beer market trends The global beer market1 At the turn of the century, the summit meeting 10 brewers accounted for just over one-third of global beer gross sales volumes. The past decade has seen a rapid consolidation, resulting in the contribute four brewers Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg accounting for almost 50% of beer sales volumes and up to 75% of the global profit pool2. Consolidation has continued in the past 12 months with further transactions in Mexico and China. As the pace of consolidation slows in the future, organic volume issue is expected to come from developing markets along with value mental institution opportunities in developed markets. Alcohol trends Category trends show a dichotomy between developing and developed beer markets. With incomes rising in emerging markets, consumers have shifted from informal, often commoditised, unregulated forms of alcohol to aspirational, beautifully branded and safer beer products. The period from 1999 to 2008 saw commercially produced beer increasing its division of total alcohol consumption in emerging markets by over 800 bps from 32.8% in 1999 to 41.2% in 2008 on a pure alcohol basis. The same period saw a moderate decline in developed markets to 35.2% in 2008.

The scotch crisis caused an overall downturn in 2009 one that was further exacerbated by government fiscal pressures leading to increases in beer excise and early(a) taxation in rank to raise funds. The consequent consumer charge increases have constrained beer volume proceeds while favouring unregulated forms of alcohol. As the global economy improves, rising incomes continue to be a significant factor in developing beer markets as the category grows at the expense of illicit, high-alcohol spirits. In Africa, Latin the States and Asia in particular, the rise in consumption is closely correlated to population and income growth3. Beer growth trends Over the past five age the beer category has maintained a compound average growth rate (CAGR) of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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