Grammenphone (Djuice)

Section-1 1.1 The background of the company Grameen strait, widely known as GP, is the leading telecommunications assist provider in Bangladesh. With more than 27 million subscribers (as of October 2010), Grameenphone is the largest cellular operator in the country. It is a joint venture try between Telenor and Grameen Telecom Corporation. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the stay 10% is publicly held. Grameenphone was the first company to introduce GSM technology (Global System for Mobile Communications, or GSM is the worlds most fashionable standard for nomadic telephone systems. This ubiquity means that subscribers behind use their phones throughout the world, enabled by international roaming arrangements between mobile network operators in Bangladesh) It also establi overleap the first 24-hour recall Center to support its subscribers. With the slogan Stay Close, stated refinement of Grameenphone is to provide affordable telephony to the entire population of Bangladesh. To fulfil their goals accurately, they have adopted several marketing strategies. As a result the company has undergone several strategic changes in evidence to remain the biggest player in the telecom industry of Bangladesh. 1.

2 flat coat of the change Djuice (short of digital juice) is a youth based mobile phone plan from Grameenphone. This is a prepaid package. Djuice was launched in Bangladesh on the fourteenth of April, 2005. The main objective of this brand is to serve the youth element of the market. The product has been specially designed to cater the needs of youths of Bangladesh. The 3 main features of this brand is Music, Messaging and friend. Ever since the launch djuice has seen a big warm response from the crowd. Within two days djuice Bangladesh had enlisted around 2 million subscribers. On the 14th of April, 2007 djuice Bangladesh shed its old logo and put on a smart logo which was a part of the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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