Kodak

Kodak Case Study and Analysis February 27,2012 1. Has Kodak followed the same generic system sooner and after 1993? What do you feel is the scoop out generic outline for the digital vision contrast? Printer industry? introductory to 1993 I would say that Kodaks generic strategy was wide-eyed unlikeiation. They were a well established company in business for more than 100 eld, had a actually rugged crisscross identity, very strong reputation for their research and development, and a very broad distribution network. Kodak was known for trip upting into many different projects, products, and industries. The company was a dominant competitor for many years in all of the industries they served. They also held a large figure of patents for technology that they developed as market leaders. I study this shows how they differentiated themselves from their competition. They acquired vast amounts of cash and assets as well. This is part of the reason that I did not see them as more of a low-cost provider. They were more concentreed on technology and innovation. As with any technology driven industry things began to change, and although still a dominant force, Kodak was beginning to decline in strength. They were getting illogical in the middle with their strategy due to a overleap of counsel.

They involved themselves in too many industries/markets. A upstart CEO, George Fisher, was named to head the company in 1993. Portions of the company were sold off, focus was placed on drastically cutting costs, and the main focus was on the digital imaging industry. Under Fisher digital print stations, bare-ass digital cameras, and thermal printers were introduced. The company had its new strategy focused low cost provider. The generic strategy that I feel works best for the digital imaging business is that of narrow cost focus. I feel this is the best fit because the market is mature, has been deeply penetrated, and has a number of strong competitors to battle with, has low barriers of entry for new competition,... If you want to get a full essay, order it on our website: Ordercustompaper.com

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