Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The art began with two brothers. In 1937, nib and Maurice McDonalds receptive a sm whole drive-in restaurant eastward of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable eat for family who needinessed to eat out. The Speedy Service System was in any case implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the world-class franchise was sold to Neil obnubilate who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but short realized that too many copycats were creeping up and they unavoidable an advantage and a head start. Ray Croc joined the team as the exclusive franchise agent in the join States.
Some of the problems and challenges facing the company is the increase in competition, brusk management, bad marketing, and lack of response to the changes in the needs of franchises and customers. This resulted in the strategic issues that needed to be implemented to continue ontogenesis success for the company. Going global is critical in the elaborateness of McDonalds. Over the past couple of decades, the major chains watch also begun to expand into the global marketplace and have opened franchises up around the world. McDonalds currently operates in everyplace 120 countries around the world with over 30,000 stores. In analyzing this company, the strengths, weaknesses, opportunities, and threats were... If you want to get a full essay, order it on our website: Ordercustompaper.com
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