Flipkart & E-Commerce

Flipkart is an Indian start-up, draw up in 2007 and initially started campaign as an online entertainstore, but has today diversified into offering another(prenominal) products including health care products, microwaves, washing machines etc. supplement on its paint strengths which imply offering good musical note products at discounted rates, undeviating shipping, liberal variety and a top-notch node aid, Flipkart has emerged as Indias largest online bookstall and one of the top light speed Indian sites. As of today, Flipkart employs 2500 people. It was set up by investing Rs400000 ($9056) by founders Sachin and Binny Bansal. They subsequently raised two measures of funding from Accel Partners and tiger Global prudence to the crease of $31 one thousand thousand, with the first binge being about $10 million and the second round being $20 million. It has frame-up 5 warehouses in Bangalore, Mumbai, Delhi, Chennai and Kolkata. Flipkart sells 10 products per minute and its account gross sales has increased re auguryablely from Rs. 40 million in 2008-09 to Rs. 750 million in 2010-11. This indicates the growth achieved in a rattling short duration. 60% of its revenue comes from non-book products. In 2010 it acquired California-based complaisant book discovery service weRead. The online retail industry is reorient to dig the $1.5 billion mark by 2015.

Also, according to the lucre and meandering(a) Association of India Indian e-commerce food merchandise is expected to grow by 47% to more than Rs 46,000 crore ($10 billion) this year, which means that there is monumental growth potential for organizations akin Flipkart. Recently it also underwent a major makeover, coming up with a new logo and inter nerve and vulturous offline and online advertising to promote its business. With a embarrassment of new entrants in the e-commerce industry and with news of amazon go into the Indian market in the future, the biggest challenge go about Flipkart is to cite its service standards, profitability and customer retention in face of the price-war of the new entrants. Flipkarts...If you penury to get a replete(p) essay, lodge it on our website: Ordercustompaper.com

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