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Fabrikam Q4 Executive Update Introduction The challenges we face as we move into the planning ride ar significant, but we are confident that we will be able to keep the salutary growth path weve put up over the last twelve months. Now is not the pulsation to rest on awarding rather it is the time to mix in our food foodstuff ar start outment and seek new markets for our products. commercialise Analysis The general market for melodious theater instruments is a real mature, very rivalrous market. Overall market growth for 2007 is estimated to be 7% and 9% over 2006, in revenue and units respectively. Distribution patterns transform a great plenitude by segment, from the mass retail statistical distribution at the low end to the narrow down distribution of the high-quality and high-price segments. Fabrikam operates in a narrow part of the market, instruments and equipment sell to schoolmasters who insist on the highest-quality sound. virtually of our customers are contrive musicians. manufacturing Analysis and Update The market for musical instruments divides easily into several segments. some(prenominal) market segments are relevant, and for this reciprocation we define the segments in which Fabrikam operates: 1. Customers virtually of our customers are design musicians. Customers range from children learning how to play to professional musicians in concert settings.

However, Fabrikam sells just about exclusively to professional musicians. 2. actors Instrument or graphic symbol of instruments, Fabrikam manufactures and distributes some of which are listed below. * acoustic and electric guitars * electric keyboards * speakers, * drums * electronic music equipment and related accessories. . 3. Type-of-music At the high end of the market, Fabrikam has an vestal reputation among musicians dedicated to to a greater extent traditional music. One of our challenges is to make love the transition to new technologies without losing our guardedly guarded position with the devotees of traditional music. So far, we have...If you want to take down a full essay, appetite it on our website: Ordercustompaper.com

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