Airbus : from Challenger to Leader

Group Presentation 1) Causes of the situation a) History - Late 1960s: Britain, France and West Germany launched Airbus Project. Attempt of European governments to end American manufacturers monopoly of aerospace industry. - July 1967: Britain quit shake off due to differences with other partners. - 1970: Airbus Project reorganized and named Airbus Industrie: A french German company incorporated in France - 1971: Spain joined kitty with 4.2% stake thru state-owned CASA. - In 1979, British Aerospace Systems (BAE systems) entered the consortium with a 20% stake b) Background - The aerospace industry can be divided into three categories: exculpation contracts, space programs and mercenary aircraft. This discussion is specifically on commercial aircraft industry. - Airbus HQ initially in Paris but shifted to Toulouse (France) in 1974 - Each partner assigned specific production and crowd tasks. Consortium coordinate, design, develop, finance and production of partners. - Airbus products and grocery store get by: i. low gear product: A-300B widebody twin-jet plane with 226 passenger capacity. Second product: A-300-B2, 250 seater ii. 1975, engender low gear order and gained 10% market share. iii. 1978, 26% market share.

Launched A-310, 218 passenger capacity two class configuration: first of its kind with two man cockpit with six-CRT display. iv. 1979: British Aerospace Systems (BAE Systems) joined consortium with 20% share. Announced launch of A-320 a single-aisle 130-170 seater. v. 1985-86: Market share increased to 25% vi. 1996: Market share increased to 35% 2) Assessing the industry environs (external environment) - expletive framework to understand environment in which business operates and how it can influence the industry and the company - PEST is the external promoters that affect an organization - Political factor, Economic factor, Socio cultural factor and technological... If you want to get a full essay, order it on our website: Ordercustompaper.com

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