* organization size
* market sh are
* comparative convergence quality
* growth
* available capital and resources
* image
* marketing strategy
* target markets
* and any attributes you remove important.
Industry associations, industry publications, media coverage, information from the financial community, and their own marketing materials and websites may be good resources to identify these factors and rate the deed of each competitor.Your access to competitive information will vary. Competitors that are publicly traded may have a signifi brush offt keep down of information available. Competitive information may be curb in situations where your competitors are privately held. If possible, you may want to disengage on the task of playing the role of a voltage customer and gain information from that perspective.
Discuss how your service fling compares to the others. For example:
* Your travel agency office offer relegate airline ticketing than others, or perhaps it is located next to a major university and caters to student traffic.
* Your graphic design business might be mid-range in price, but well known for proficiency in creative technical skills.
* Your management consulting business is a one-person home office, but enjoys excellent relationships with major ain computer manufacturers who call on you for work in a vertical market in which you specialize.
Discuss how you are positioned in the market.
* Why do people buy your services alternatively of the other services offered in the same general categories?
* What benefits do you offer?
* At what price?
* To whom?
* How does your mix compare to others?
destine about specific kinds of benefits, features, and market groups, comparing where you think you can show the...
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