purplish Caribbean Cruise Line LTD Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. all over the next cardinal years RCCL has expanded its fleet to 29 ships, with 2 much ships being built. RCCL has made its way in the cruise manufacture as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and raw(a)(prenominal) factors have placed RCCL in a situation of coming(prenominal) organizational uncertainty. The time of this case is 2004. Current Mission, Goals, & dodge: RCCL markets 3-17 day cruise holidays to over 160 destinations.
Their current #1 goal is to provide the highest level of service and the best vacation experience on land and sea. RCCL is currently engaged in a capital expansion program, by drawing receipts growth through the purchase of new and larger ships. These new and larger ships will be the largest cruise ships in service. to each one ship will have a new material body of innova...If you want to get a full essay, order it on our website:
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