Lenin and Philosophy Essay

The images dispersed through this document attempt to give an congressman of how women argon systematically removed from their sports settings, and placed within a to a greater extent feminized or sexualized manner. In this way, we can see how over and over, in the images of Chynna Doll, Kristina Korneacouvia and others ar utilise further entrench the socio-cultural rules which place within a contain and static sexual activity role. The images illustrated through go forth this paper are clear examples of Mulveys male gaze paradigm.In most of these photographs the athlete was professionally do up. Their hair was styled in the wind blown look often used on models, they wore makeup, and they were each dressed in sexually suggestive, revealing clothing. In doing so, the media acts within the paradigm of hegemony by sending mixed messages. Particularly, sports magazine whitethorn seem to portraying female athletes in a positive light, even so there is a constant trivialization of t he actual performance in sports.This allows those that offer the power and create the rules to allow women a limited role, spot simultaneously maintaining the all-pervasive social dictations on the role of women as passive objects within a male dominated society. In this light, women in sports advertising are women beginning(a) and athletes second. The status quo of gender hierarchy is maintained by muffling images of strong women, while simultaneously re-encoding women as sexual objects. The 1996 Olympics brought much victory to female athletes. many another(prenominal) proponents of womens rights and equality in sports though that this marked the final credence of women in the sports arena. Womens sports magazines flourished during this time as well. Unfortunately, despite the athletic success on the playing felid and an increase insurance coverage in the media, the media visualized women in less active rolls, oftentimes showing them in their shell and family settings, or dressed in their athletic gear in a provocative way.In this sense, women are allowed to participate in sports, but the key message is one that keeps the prickledrop of women in the domestic and sexual field. This is a further entrenchment of the aforementioned ideological hegemony of male superiority. Furthermore, this fact reinforces the dominating cultural order that blatantly sexualizes the female experience of success and meritoriousness in the sports arena. Ann Balsmo (1996) in her Technologies of the Engendered Body, discusses this phenomenon, stating To be both female and strong at once violates traditional codes of feminine identity.Any attempt to reconstruct the body is transgressive out by using signifiers of hyper-femininity. Herein lies the essence of this analysis women today are caught within the traditional structure of male-dominated hegemony and the perpetuation of this domination through the against the indispensable identity of the female body. The transgres sion is balanced vehicle of the mass media. with the light of social and individual discovery, it is now time to take back these traditionally held power roles, allowing a womans body and natural accomplishments to be as worthy of merit and public praise as those of her male counterparts.Works CitedAlthusser, Louis. Lenin and Philosophy and Other Essays. (Online version) Balsamo, Anne. Technologies of the Gendered Body. Duke Univ. Press, 1996. Blinde, E. , Greendorfer, S. , & Shanker, R. (1991). Differential media coverage of mens and womens intercollegiate basketball Reflection of gender ideology. Journal of Sport & Social Issues 15, 98114.