Advertising principles and strategy Research Paper

Advertising principles and strategy - Research Paper ExampleThis paper explores print call forthisements for repulse homes, caravans, and camping. In the exploration, the paper comp atomic number 18s five different fallisements for the similar reaping in terms of research into the product, its competition, stain sense of hearing, and relevance of presenting product and brand to their audience. Moreover, the paper would analyze each chosen rivalisement by tone at the germane(predicate) of the idea of sustainability. The five advertisements identified in this paper would be analyzed and critiqued by dint of their strategies by using the Bernbachs ROI model. This model devotes itself to maintaining high standards of an advertisement (Horn 2006, p. 4). The print adverts explored in this paper are the caravan world magazine, the caravan world yearbook, camper trailer Australia, caravanning and motorhome magazine, and caravanning Australia magazine. Each of these print adverts ha s specific characteristics that spot it from the others. 2. Analysis a. Winnebago caravan This advert promotes caravans made by this company that could be utilise for hiking. The laughingstock audience of the advert is the group of individuals aged between 25 geezerhood and 50 years especially those with pocketable kids. It does this through the notion of caravan parking at any place where the children and adults can have fun. For an advert to be effective, it has to be relevant to the lay audience. The message in the advert is very relevant to the target audience. This is beca routine it informs the audience on the strength of the product, which is the ability to be conveniently parked at any place. The advert has an inter mix of colors and natural features. According to Besser (2005, p. 3), pictures of natural features and other attractive sites unfolds unique recital that can result to a distinguished form of attractiveness. However, attractiveness of features depends on t he target audience. The color and features utilize in this advert is very relevant to the target audience. This is because the group of people with the age bracket of 25 years and 50 years are highly attracted by colors and natural features. However, the advert fails in terms of originality and sustainability. The advert contains several features, varied groups of individuals, various font types, and a company logo. This makes the advert to be somehow confusing thus unsustainable and unoriginal despite its uniqueness. Moreover, it is large with a lot of words and statements. This makes the advert not to be memorable among the target audience despite have a message that resonates with the target audience. However, the advert is visually arresting due to its multi-featured and multi-colored nature. The advert can change the way consumers view the product although its impact is greatly hindered by unclearness. b. Winnebago tent This advert advertises a tent that can be used for advent urous camping. According to Consterdine (2005, p. 6), the essential strength of print media especially magazines in advertisement it the way readers chose and use the information they obtain. The target audience for the advert is the population of men and women aged between 18 years and 40 years through the notion of river bank camping. Information provided by the advert is somehow relevant to the target audience. However, the pictures on the advert and the colors used in the advert are ambiguous and not clear. It is somehow difficult for an individual in the target audien