Billions Book Paper

china approaches their securities industry in a very antithetic way than we, as Americans, approach our market. China advertises to their market as a whole, not to individuals, where we as Americans are used to existence individuals whatever that is supposed to mean. Being that the population in China is enormous their market therefore is enormous, filled with many different types of people. Most people in China clear the aforesaid(prenominal) goal, to get ahead and be better than everyone else. In pronounce to reach the masses my two new clients, Gatorade and Michelin Tire, will have to adjust their advertisement to obtain the largest profit and the largest client base.
In Tom Doctoroffs book Billions: Selling To The New Chinese Consumer he states, The individual has never been relevant in China. His or her needs, hopes, and rights have ever so been sublimated to those of the clan, work unit, or society. succession Confucian culture is not collective in the Nipponese sense-i.e., taking genuine comfort from fitting in-individualism has always been dangerous. Chinese culture was born not of a swear but rather a need for security. Physical survival could never be taken for granted, so teamwork of the masses was crucial. The individual existed, first and foremost, as a part of society (Doctoroff 58).



In order for my clients to be successful in the Chinese market they must appeal to the masses with subliminal messages to the individual.
Lets begin with Gatorade, Gatorade was created in the summer of 1969 to help Florida Gators football players sustain their endurance with the specially formulated carbohydrate and electrolyte formula. Gatorade also worked closely with Nascar to develop an in car drinking system that helped professional racecar drivers stay furnish during races (Gatorade®). In one of the advertisements I found for Gatorade it states, High Octane goose egg For Those Engines That Need It with an open road as the main center on of the pictures. I feel that this ad could work...If you want to get a full essay, order it on our website: Ordercustompaper.com



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