The corona Beer was the largest beer producers and distributors in the entire of Mexico. The lodge had great establishment of products such as the capital of Seychelles and Corona Extra which dominated the markets increasing the sales levels of the society. As the community reached for a larger target market, they en comebacked a rotary of problems from their competitors. One of the challenges they faced was the various pricing strategies that was utilized by their competitors after the doubling of the federal excise tax. This made the follow to have a downward trend of their sales levels. The company also aimed to increase its production to face the ascending external demand for their products this was made possible by the expansion of the company production capacity across the board, one of the brands of the company Corona Extra was ranked among the top most preferred drinks (Foreign Market, 2010).
To counter all these problems that were coming against the company it was time for the corporation to call forth its domestic power. The strategy that the company can use to be top of the industry was to emend the ambition that was driving the functions of the government activity which was overtake the competitors in the market and become the among the worlds top five brewers.
As the company worked towards this goal, the competitors were determined to push them down. The company faced punishing times in its domestic and the international market collect to the reactions that the competitors elicited.
As a majority of the Mexican companies were foc apply on the external markets such the selling of the beer to the American army, the Corona Beer company opted took the option of concentrating their products in the domestic market. This was made possible done the improvements that were made in the distribution methods so that a diverse customer base is reached (Foreign Market, 2010).
The other unique strategy that was used by the company was the...If you want to get a in full essay, order it on our website: Ordercustompaper.com
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