Marketing Management-Check Point

1-Describe a cherish proposition and provide an example. How important is regard as to the consumer? (Points : 5) A value proposition is a set of benefits offered by companies to address and satisfy clients needs. For example, when you go to the line of descent and they offer to give you a free item with the pervert of specific merchandise or a set long horse amount. Since value reflects the sum of comprehend tangible and intangible benefits to guest (Kotler & Keller 2009, Pg. 14), this technique offers as paying merchandise strategy to parcel out stores. Value is important because it provides customer contentment. Satisfaction reflects a souls judgment of a products perceived performance in kin to expectations (Kotler & Keller 2009, Pg. 14). In the end value could be considered a measuring tool of the likelihood that the consumer move out up stakes become a repeat customer providing ongoing bloodline for the accompany. 2-How would you describe relationsh ip merchandise? why are these relationships so important to advantageful marketing? (Points : 5) birth marketing strives at building enduring relationships with people and organizations in order to suck and retain their businesses (Kotler & Keller 2009, Pg. 20).

Relationship marketing delivers numerous benefits to the business as it allows you to reduce marketing expenses, build referrals, and create the companys business aligned with the clients needs. The ultimate resultant of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppl iers, distributors, retailers, ad agencies, ! etc with who it can build mutually profitable business relationships (Kotler & Keller 2009, Pg. 22). Basically, this marketing technique focuses on customer property and the overall satisfaction of customers which is an essential component to the overall success of any business. The relationship can go beyond customers to mark constituents such as consumers, employees,...If you want to get a adequate essay, order it on our website: OrderCustomPaper.com

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