Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

Opportunities Publix supermarkets face endless possibilities. In good standing with consumers, Publix tush venture beyond the average supermarket and take advantage of legion(predicate) extraneous opportunities. These opportunities include: stretch outing their ethnic and health tie in foods, inst only liquor stores and increasing store run hours and spreading maturement into the northern states. Other opportunities could involve pass food-tasting booths, free planning classes and providing complimentary valet parking. The majority of Publix argon located in Florida where minority groups be growing rapidly. Our pass would be to stretch forth their ethnic product line. By doing this, Publix could tush an entirely saucy market without disturbing their current one. almost other(prenominal) segment under satisfied is the health market. Many the Statesns are revolting against the raw-fashioned genetic engineering of fruits and vegetables. Our suggestion would be to channelise all traces of these products and nurture a more wholesome Publix. On the other hand, America is still consuming their share of alcohol. If Publix were to give way their own gratuitous liquor store, they could draw in the patrons that they are currently losing to Albertsons and Walgreens. This would not defer the family shoppers because the liquor sore is a separate entity from the abide of Publix. Albertons and Winn Dixie are also threats to Publix because they are open by and by hours. It would be reasonable to embellish Publixs early closing hours to fit out those late nighttime shoppers. Publix, and especially the new Super Publix, has been much(prenominal) a success in Florida that its next logical pure tone would be to expand further north. Already operating a small twist of stores in Georgia, Alabama, and South Carolina, expansion would sightly be another stop on distributions route. New products emerge on supermarket shelves more or less every week. A good way to promote new food items would b! e to have tasting booths...

--References --> Although this render may be helpful to people of florida and the area, it will be of no help at all because of the chains clannishness to florida. some(a) of the points brought up were thoughtful, such(prenominal) as the idea of the liqour and varied ethnic foods. However, some were a little far fetched, such as forfeit Valet parking. Very Very disbelieveful. The sort of people that take care valet parking are a roughly divergent crowd than the average Publix shopper. People drive to go grocery shopping, they will park no number what, I doubt Free Valet parking would wellbeing the store at all or bring excess customers. Also, live carts would probably be out of the question, think of the unambiguous risks associated with having motor carts unattached in parking lots; kids raceway off with them, ride them around, damaging vehicles, it would not be a pretty picture. Oh, also check into the misspelled words and stuff with this essay. If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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