Careful Media Selection Contributes to a Successful Campaign for British Airways :: Business Management Studies

Careful selection of Media Contri entirelyes to a Successful Campaign for British Air counselsWithin BA they insure that the most powerful tool to getting apersuasive meat across is through media advert, media advertisement allows BAs subject matter to vex broad audiences dependingwhich type of media it is. The media can contribute mass targetaudiences which is really useful for objectives like increasingcustomers and capturing wider target groups this means in another(prenominal)(a) wordsgetting BAs core across to wide range of the population.Depending on the type of media advertisement enables BA to get recognize as well as lets the public know about their activities, butdifferent media has different effects and can commit reliable hoi polloithis means in other words the contribution of the different media hascertain results like for example when advertising in a sports magazinethe message gets to that magazines audiences which might be 18 35healthy living individuals . By using different and much than oneadvertising media helps the company to attract different and widertarget groups, which will then help them to get a successful campaignthrough effectively communicating to their target groups. on that point are different types of advertisement media that companies use tocommunicate to their customers and potential customers, separately of thedifferent types of media has an advantage which can help promotionalcampaigns to be more accurate in getting messages across to targetgroups. The different advertisement medias are Newspaper advertisements this type of advertisement contributes toa campaign a clear message whether it is through an image or simpletext, it helps promotional campaigns to reach newsreaders depending onthe type of newspaper ( local anaesthetic, or national). A local newspaper enablesthe BA to communicate to local residents readers this means in otherwords through local newspapers this advertisement method helps BAspromotional campaign to get publicity within the city or localresidents. National newspaper like for example The Sun gets themessage across to wider readers across UK to see BAs advertisement.Newspaper media advertisement attracts readers such as oldergeneration because they tend to read more than the younger generation. TV advertisement for BA this is the most effective way ofadvertisement and getting the message across to wider target groups,this methods contributes to the success of promotional campaign a ocular expression of BAs work by using color and live motionadvertisement. This methods enables the individual soulfulness who iswatching a description of the service that BA is advertising andvisual features which might be appealing. The different audiences canbe targeted through detailed planning of what channel to advertise