KFC in India Essay

1. Since its en sift into India in 1995,KFC has been facing dissents by cultural and scotch activists and farmers. What are the lands for these protests and do you think these reasons are confirm? Exaplain.During the early 1990s, KFC desexualise up their concern at India and they were go nigh each kind of protests by cultural, scotch activists and farmers (The Ecologist, 1995). On the year of 1995, KFC open the first outlet at Bangalore and KFC was among the first fast- fare multinational to enter India. One of the case which KFC involved is the municipal pabulum inspectors nominate that KFCs calorific&spicy flavouring drive onwarded around three times more than mono sodium glutamate (MSG, popularly know as ajinomoto, a flavor enhancing component) than allowed by the Indian Prevention of viands Adulteration Act,1954 (IPFAA) (Ray, Ashis, 1995). According to the IPFAA , fast food eaterys can only contain maximum 1 percent of MSG as a seasoning of the food. thereof, the KFCs sensationalistic being sent for food inspectors examination, followed by testing ground tests and analysis. But after all the procedure, they ready that KFCs chicken had go along the legal MSG limits which is contained 2.8 percent of MSG. Due to this issue, KFC being chargedbecause of adulte appreciated, misbranded, and forged for human consumption. (Ray, Ashis, 1995)After the protests faced at Bangalore, Pepsi Co opened a second KFC outlet in Delhi, the national capital, in October 1995 (Delhis fry crybaby Blues,1995). Within couple of weeks of launch, KFC in Delhi had to stop its melodic phrase as health officials canceled its license on November 1995 due to coating mix import from United States contained sodium aluminium phosphate(SAP), which was hazardous to human health. Meanwhile, KFC was able to turn out that SAP was apply in small quantities in the baking mill and was not harmful. And the KFC had won the case and resumed back its business.(Delhis Fried C hicken Blues,1995) After all the protests had been settle down, the activist from Delhi against taking up other issues approximately the hygiene conditions of the restaurant. Due to an inspection by food inspectors found flies buzzing around the kitchen and garbage cans just outside the restaurant premises. Because of the issue, the Delhi KFC outlet was conclusiond within 23 days of reopening.From the cultural and economic activists and farmers perspective, KFC ordain also bring numerous disadvantage towards them if KFC start up their business at India. Nationalists also feared a culture invasion environmentalists and farmers matt-up grain consumption by cattle for meat production would be detrimental and nutritionists highlighted the consumption of fast food will increment the rate of obesity, hypertension ,heart disease , and cancer. Therefore, they were protest the entry of KFC into their rustic and they also hightail it boycott KFC signs while protest.KFC had experience d ifferent kind of issue raised(a) up by the cultural and economic activists and farmers, there are somewhat cases where the KFC should research about India culture before they enter. Most of the protests cases was because of the healthy issues brings to the mint after consume the KFCs chicken (Protest against KFC,2004) Sometimes, m whatever businesses too focus on on profit devising and did not concern on the consumers healthy. Therefore, KFC gather in to follow the legal requirement of the food in gear up to sustain their business in India. On the others hand, most of the farmersprotest is because they feared that the fast-food cosmic string will affect its local agricultural environment (Narasimhan, Shakuntala,1996). All this is about ethical of business, KFC should not serve a food which is contained unhealthy ingredient and they must also concern more on the economy ontogenesis at India.2. PETA has been protesting against KFC in India since the last 1990s. What are the r easons for PETAs protests against KFC and how did KFCs precaution react to them? Do you agree with PETA that KFC has been cruel toward the damns and hence it should cater India? establish on this case guide, we found out that KFC in India faced unrelenting protests by People for Ethical Treatment of Animals (PETA), an animal in good couchs protection organization. The reason for PETAs protest against KFC was primarily due to the inhumane treatment the chickens faced on KFC farms and released a moving-picture show tape showing the ill-treatment of birds in KFCs poultry farms. Pilgrims Pride (PP) is one of KFCs award-winning supply operations and the second largest processor of chickens in the United States. PETAs investigations in Pilgrims Pride poultry farm brought to light the unlike practices that prevailed in KFCs supplier operations, Yamini Aparna K. Vivek Gupta (2004). In other word PETA found a video exposing KFC supplier abuse chickens by cruel fast one and this imm ediately aroused public attention. In the 4 minute video released by PETA in regards to these allegations, viewers witnessed birds living in overcrowded, crammed warehouses with barely any space to move, vast amounts of chicken carcasses that had died from disease, dirty, hurt chickens and the cruel actions towards the animals by the transfer of the staff.Besides that, the staff do any function to abuse the chicken, they often cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football. At butchering, the chicken throats are slit and dropped into tanks of scalding-hot pee while they are still conscious.(refer to reference 11) They abuse the chickens alive to shoemakers last and then gave to outlet frying as delicious fried chicken serve all around the world. Though other fast food organizations such as McDonalds and Burger King had already upped their standards regarding the treatment of animals, KFC had unless to do so. In these factories and poultry farms, birds were kept in very unsanitary conditions and treated cruelly.However, undeterred bythe protests by PETA and other animal rights organizations, KFC plan a massive expansion program in India,Margaret Scheikowski (2009). According to PETAs Fact Sheet of KFCs Cruelty, there were 6 briny points of suffering the chickens faced, Dan Mathews, PETA (July 12, 2011). These included i. Having less than a normal sized instalment of paper to live in -This is where the chickens are stuffed by tens of thousands into overcrowded sheds where they hardly pick up space to move freely. To save space and avoid chicken pain in the neck each other, the sensitive chicken beaks are cut off with hot blade without giving any pain killers. Overcrowding and poor litter persona in the farms also caused painful ammonia burns on the chickens. The injured chickens received no treatment and had to bear the pain throughout their life.ii. damage from crippled and deformed legs since bir th and dying early from heart attacks as a result of poor breeding methods Birds are fed genetically modified feed in order to accelerate their growth rate. As a result they suffer from ailments such as organic obesity and fatty livers and kidneys, heart attacks and other problems.iii. Being killed before reaching six weeks of age-This is where the chickens are slaughtered before they are 6 weeks old. At the slaughter house, chickens are hung upside down and transferred through conveyor belts to the killing room fully conscious.iv. Frustrated Workers Due to poor wages and working conditions, employees used the chickens as a means to vent frustrations and alleviate boredom. They twisted the birds heads off, spat tobacco into their eyes and mouths, spray-painted their faces, used them as footballs and squeezed their bodies so hard that the birds expelled feces.v. Mistreatment by callous staff andvi. Receiving little to no veterinary surgeon economic aidKFCs management in response to PETAs protest was adding more outlets andthe announcement of major developments to the program. They also planned to open more stores in prime locations such as shopping malls in world(a) areas. Ve flummoxarian dishes were also go acrossed into the menu to cater and attract the mass vegetarian population. However, PETA India wrote a letter to the Managing Director of Tricon Restaurant International, the parent company of KFC, asking them to close their sole KFC outlet in India. But their responses are got no reply. So that, PETA activists decided to protest against KFC by carrying crippled chicken, which represented the birds suffering in the KFCs farms. PETA claimed that after two years of intensive campaigning to increase animal welfare standards in poultry farms. After analyzing the case study and PETAs fact sheet, it is clear that KFC are cruel towards their birds and hence should leave India. Moreover, as KFC is such a powerful multinational company and with erect from th e director of marketing of Yum Restaurants International who assured KFC followed the welfare guidelines and valued Indian law, this outcome was highly unlikely.3. What is the importance of ethics in doing business? Do you think in the face of uncultivated competition, business organizations are justified not to support ethical values at the cost of making pay? Why or why not? Justify your coiffure giving examples. There is no doubt that business ethics plays a more and more important role in modern economy. morality can be associated with being fair, honest, and moral and being the right thing to do. There are many essential benefits to those businesses known for replete(p) ethical values (Steven Symes, July 2014). One of the responsibilities of an organization is to make sure that all their actions to the ethical standards provided by the law, the KFC need to follow the rule and regulation at the country. Other than strategy for marketing and management, businesses declare c onsidered other elements that play large roles towards success. One of these important elements is ethics. These organizations tend to be those that attain higher shade staff, staff turnover is low, better image, attract and maintain new and existent consumers and have a greater competitive advantage. Though many businesses try and aim to be both ethical and successful, countless believe it to get in the way of making a profit (VoiceLee1 , October 2013).Depending on which country and state you are in can determine the amount of hustle a company whitethorn face with their unethicalbehavior. In extreme cases this may lead to the law being involved which principally takes profits away from businesses and to operate in certain markets, Consumer internationalistic (2008). Based on the case study of KFC in India, being a large international company immediately draws attention. Even though domestic businesses in India may not follow the right ethical procedures, KFC is automatically un der the patch as locals expect them to follow international standards. In the face of fierce competition, business organizations should have support ethical values whether they believe it will affect their profits or not. For any organization, the customer is always right and are one of the most important factor in charge the business alive as this is where profits are made.As customers have ethics, if they are not happy, no profits. Laura Costa, Ph.D. (December, 2012) It is highly essential for business organizations to examine the importance of ethics in todays world. In order to achieve this, large international companies such as KFC who are expanding their businesses in less develop countries such as India, need to gain disposition of the country culture, regulative and ecological issues. So that, KFC should work together and better half up with local farmers as well as with their consumers to ensure them they have quality products. Another strategy may also be to implemen t a farm direct guideline and analysis reports for their stakeholders regarding poultry care and handling. Ronald D Francis&Mukti Mishra(2014),pg 56-60.4. CONCLUSIONFinally, we can understand from the case that every business organization should understand the importance of ethics by understanding the culture, regulatory and ecological issues in different countries. KFC should implement a farm level guideline & audit program a program which is industry track in the areas of poultry care and handling, mainly for their supplier in the broiler industry. Therefore the company need some common principles to guide the behaviors. It is much easier for a company with good moral conducts to build its reputation and win view from all aspects of a society. KFC has been already gained the reputation of a fast food that continuously provides greasy unhealthy food, so it needs to do something about and shift its positive image back.Reference1. Yamini Aparna K. Vivek Gupta(2004) KFC in India E thical Issues Online getable from http//www.asiacase.com/ecatalog/NO_FILTERS/page-CROSSMGT-649128.htmlAccessed seventeenth July 2014 2. Margaret Scheikowski (2009) Family sues KFC over food Poisoning. Online purchasable from http//news.ninemsn.com.au/national/845258/kfc-sued-over-salmonella-poisoningAccessed 17th July 2014 3. Dan Mathews ,PETA(July 12, 2011). KFC in India Available from http//www.kentuckyfriedcruelty.com/index.aspAccessed 18th July 2014 4. Schreiner, Bruce (23 July 2005). KFC still guards Colonels secret. Associated Press. Retrieved 19 folk 2013. Available from http//jacksonville.com/tu-online/stories/072305/bus_19314459.shtmlAccessed 19th July 2014 5. VoiceLee1 , October 2013KFC in India Case Study naming (Ethical Issue) Available 19th July 2014 6. Consumer international (2008) WCRD 2008 Online Available from http //www.consumersinternational.org/Templates/Internal.asp?NodeID= 97050 &int1stParentNodeID=89647&int2ndParentNodeID=95043Accessed 19th July 20147. Lau ra Costa, Ph.D. (December,2012) Protect You from catastrophic Chemicals in Cosmetics and Household Products. Online Available from http//loveyourbody.nowfoundation.org/harmful_chemicals.htmlAccessed 20th July 2014 8. KENTUCKY FRIED CHICKEN (KFC) IN INDIA(No date) Online Available fromhttp//www.freeessays123.com/essay21631/kentuckyfriedchickenkfcinindia.htmlAccessed 20th July 2014 9. Ronald D Francis&Mukti Mishra(2014),pg 56-60 Business Ethical Available from http//books.google.com.my/books?id=xV8l8EUCOjQC&pg=PA176&lpg=PA176&dq=www.icmrindia.org/casestudies//business%2520ethics/BECG044.+HTML&source=bl&ots=wKboQnsm4A&sig=4Cd0mvIFlBRz-LMhNMOzZVsx1L8&hl=en&sa=X&ei=jO7LU8z7HIq9ugTB0ILACw&ved=0CC4Q6AEwAgv=onepage&q=www.icmrindia.org%2Fcasestudies%2F%2Fbusiness%2520ethics%2FBECG044.%20HTML&f=falseAccessed 20th July 201410. Steven Symes (July 2014), Importance of Ethical Conduct in a Business. Available from http//smallbusiness.chron.com/importance-ethical-conduct-business-25163.htmlAccess ed 20th July 201411. video released by PETA http//www.youtube.com/ enamour?v=qXKExmm_Mk0 or http//www.youtube.com/watch?v=2zLZrAQ8JIM or http//www.youtube.com/watch?v=e5eMQ-3Drmw12. Ray, Ashis. KFC Takes On India over MSG, www.cnn.com, September 21, 199513. Delhis Fried Chicken Blues, www.theasiaweek.com, November 24, 199514. Kentucky Fried Chicken Protest in India. The Ecologist, November/ December 199515. Narasimhan, Shakuntala. Tandoori vs Kentucky Fried. Multinational Monitor, January/ February 1996 16. Protest against KFC, www.hindu.com, February 18, 2004