Essay --

What Is a Real Woman? Criticism of brisk torso Positive Advertising Thinner and thinner mannequins are be used in combination with Photoshop, creating an impossible truelove ideal that is poignant the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous dead body cast due to dangerously low body fat. They are slimmed and self-possesseded merely in images by the use of Photoshop. The documentary MissRepresentation points out, you never see a photograph in the media of a woman considered beautiful that hasnt been digitally altered to make her absolutely inhumanely perfect. Since the 1980s, the quest to be thin has hawked from eliminating excess weight to eliminating bulges, or flesh that wiggles (Slender Body 191). It is no longer enough to be thin. The ideal body is also toned, bolted down, and maintains firm bodily margins (Slender Body 191). This nearly impossible beauty s tandard is reflected and enforced by advertisements showing emaciated models selling products to smooth out bumps, reduce wrinkles, or tone the body. The medias depiction of womanish bodies has a detrimental influence on womens perception of themselves and has fill out under fire in recent years. Girls growing up in our media soaked culture internalize societys ever-thinning standard of beauty, accept that they can never be slender enough. The negative effect of the media has been link to the spread of eating disorders (Never Just Pictures, Thompson). This has led to a exoteric outcry against impossibly thin, airbrushed models and a demand for more honest advertising. The proceeding toward body positive advertising is a response to the damaging eff... ...ove, it dumb rejects older and disabled women as beautiful. It also renders women with imperfect skin or tattoos as unacceptable. Although Skinnygirl claims to show the average woman in their advertisement, they still yet represent a limited demographic.Although presented as body positive, Dove, M&S and Skinnygirls advertising campaigns using real women still subscribe to quick beauty standards to maintain firm body margins and reject certain body types as beautiful. Even if well intentioned, advertising for beauty products is inherently not a good place to start the body positive endeavour because it relies on the consumer feeling like they need to improve themselves to buy the product. alternatively of focusing on how to make ordinary women feel beautiful, the focus should shift away from the body. Women should not feel as if their beauty is their self worth.