Evaluation

ASSIGNMENT 3 WRITTEN INDIVIDUAL ASSIGNMENT (MARK AND SPENCER)

1. assholevas the five forces acting on mark and Spencer. Identify the member that appears to bring the greatest threat to the company.

Nowadays, there are some(prenominal) new high street stores entrants such as teetotum Shop in this wear industry which create several(prenominal) threats to existing competitors as they may bring new technology which are not available to current traditional clothing retailers. Competitors such as supermarkets namely ASDA have operated successfully in introducing attractive and acceptable graphic symbol clothing range into their operations to achieve scale of economies with some other businesses. It is obvious that the decreasing train of customers loyalty owing to the confusion and disappointment has resulted in high degrees of competition. The losses of understandings in customers needs reduce the sales of the company. This is because the important concern of supermarkets such as Selfridges is on low address clothing whereas Marks and Spencer have trailed a different outline which is to maintain competitive position in luxury products (Business Teacher, n.d). Therefore, the take of new entrants is high.
The main fact of interpose products is performing the corresponding function as the product of the industry (Swathen, 2010).



For Marks and Spencer, their computer backup products are available at many places such as supermarkets, convenience shops and others. Hence, the substitute level of Marks and Spencer is high. Their level of substitute is determined by the consumers switching cost. For instance, Marks and Spencer launched their own naturalise uniforms in the early 1950s, however there is many other local clothes shops selling moderate quality underlying school uniforms but with a lower price compared with Marks and Spencer which cause customers to easily switch from this brand to its substitutes brands. The threat of substitutes is can be high if the substitute product is equal quality with the Marks and Spencers...If you want to get a full essay, read it on our website: Ordercustompaper.com



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