Incredible India Marketing Campaign

The Incredible India campaign, launched in 2002, was a major initiative by the government of India, to promote India as a phaeton computer address. The first acknowledgeet initiative of its kind, Incredible India was conceptualized in 2002 by V Sunil (while he was Creative Director, O&M Delhi), and Amitabh Kant, Joint Secretary, Ministry of Tourism. The basal objective of this branding exercise was to create a classifiable identity for the country. This resulted in the iconicIncredible !ndia logo, where the exclamation mark that formed the I of India was used to great effect crosswise all communications. The campaign success neary established India as a high-end tourer destination, generating a 16% increase in touring car traffic in the first year. According to spending entropy released by Visa Asia Pacific in March 2006, India emerged as the fastest-growing market in the Asia-Pacific in terms of international tourist spending. The data revealed that international tourists spent US$ 372 trillion in India in the fourth quarter (October-December) of 2005, 25% more than in the fourth quarter of 2004. China, which came second in the region, was successful in making international tourists fork out US$ 784 million in Q4 2005, a growth of 23% over its Q4 2004 figures.



The tourist spending figures for India would have pleased the Indian tourism ministry, which had been targeting the high-end market through its long-running Incredible India communication campaign. Also, the fact that India was able to earn virtually half of what China could, in spite of pulling only a fraction of the number of tourists that its neighbor managed to lure, indicated that the campaign had been successful in achieving its objective.
* 3. The Incredible India campaign was an integrated marketing communication causa to support the Indian tourism industrys efforts to attract tourists to the country. The campaign projected India as an attractive tourist destination by showcasing different aspects...If you want to get a full essay, order it on our website: Ordercustompaper.com



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