Sp06-WB-0009
M.B.A. ( marketing and Management)
(Evening)
Article of Marketing Research
Submitted to:
Mr. Mumtaz Ali Khan
MUHAMMAD ALI JINNAH UNIVERSITY
MARKETING RESEARCH
Green and Tull1 have be marketing research as follows:
Marketing research is the organized and objective search for, and analysis of, information relevant to the naming and solution of any problem in the field of marketing.
The attain words in this definition are; systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and conservatively designed research picture is real in which all(prenominal) stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in telegraphic and precise terms, the information necessary to address the problem, the methods to be utilize in gathering the information and the analytical techniques to be apply to interpret it.
Maintaining objectivity in marketing research is native if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are time-tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.
Not umteen years ago an agricultural engineering company developed an improved rice milling machine. The machine was introduced into Thailand where existing rice milling machines were of a design which resulted in a risque percentage of brokens (broken kernels). The new rice mill produced a...If you want to nab a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment