And Behavior During the Nonimportation
Movement, 1764-1776
prompt for Dr. Ndoma-Ogar
Professor
marketing and Management
Prepared by
james smith
Assignment submitted in incomplete fulfillment
Of the requirements for the
Course 3451 Consumer Marketing
Kean University
Union, NJ
July 7, 2003
Critical Evaluation
Of an Article:
1. Who is the rootage? (What are his force for writing on this topic?)
Scholarly achievements
clientele or administrative experience
Other published take a leak
2. What is the authors pass?
Major theme (in one sentence, if possible)
Purpose of the message
Authors viewpoint
3. What evidence is offered to support this theme?
Three or quartette key points supported by references, facts, quotes, etc.
4. How well is the argument presented?
synthetical consistency
Limitations
Completeness
5. How does this denomination relate to other work in this force field of marketing?
Other authorities (articles, books, etc.)
Personal experience
6. What is the significance of this article for Marketing?
Marketing usefulness of ideas presented
Future direction of work in this area
The author of the article is Terrence H. Witkowski. The author has a Ph.D (Marketing Emphasis) from Berkeley and he is a Marketing Professor at California pass on University, Long Beach. The author also teaches International Business and Intercultural Business Communications. He used to be the Chair for the Department of Marketing at California State University from 1993 to 1996. So far the author has written 17 articles, edited 3 books, presented 42 papers, certain several awards and honors and a host of other academic achievements...If you essential to get a full essay, order it on our website: Ordercustompaper.com
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