Russian Media As A Conveyer Ideology And A Tool Of Hegemony.

Russian Media as a conveyer political theory and a tool of hegemonySince the disintegration of the Soviet wedlock , news regarding Russia s stinting and political state has been spread abroad to other countries d unrivaled the work of the media . The ideas represented in the Russian media have been responsible for(p) for the knowledge that the acquisition of material goods is not only sexually attractive but indispensable to life and normality . The influence of the media business leader be considered hegemony which is represented by the control of one meeting (the media ) over a larger population (the Russians . This control manifests itself in the perceptions of prosperity that are held by m all Russians , largely because of the glamourisation of Western culture as presented in the media . Because of the influence that this perception has had over the lives of many Russians , it is often thought on the one hand that all Russians currently live their lives in starting quantifyly poverty . Because many cannot currently afford the expensive things they rede Westerners enjoying , they consider themselves as living at a low standard , and this perception is also passed on to the West . On the other hand , it is also believed in some circles that the parade that can be seen in the major Russian cities of capital of the Russian Federation and St . Petersburg is an accurate measure of how all Russians live . This too has originate in from the above-mentioned media hegemony and the perception of material wealth that is passed on to the humanity as normal The media has , therefore , been responsible for bombarding consumers with such views that support wealth and materialism as being indispensable to any successful economic society and this has led to inaccurate perceptions of the Russian economic situationDuring the Soviet Union era , Communist ideology acted as a barrier to the entrance of Western ideas and views into the minds of the Russian public .

However , with the fall of Communism and the deregulation of the media , an ideologic hegemony began to arise . This hegemony has been fueled by the media . As a head , Western ideas of capitalism and materialism began to mingle freely with Russian socio-economic ideology This ideological change is evident in the bearing of Yegor Gaidar Acting Prime Minister of Russia following the Soviet Union s collapse He said , Our chief(prenominal) goal [is] the formulation in our country of a stable and , at the aforementioned(prenominal) time , dynamic and prosperous Western-type society (Diligensky Chugrov , 2000 ,. 14 . This panorama was made public to the Russians through the media . Gaidar continued to explain that the main difference between the Russian and the Western civilizations at the time was the development of a market economy and the right of citizens to accept property . At such a crucial terminus of change , this ideology held by the leader also rear its way into the minds of the Russians via the media . Because of this , more and more Russians began to strive for the material possessions sign of the typical Western society (Diligensky Chugrov , 2000It is by...If you want to get a full essay, order it on our website: Ordercustompaper.com

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