Communication Strategy Development Project

Communication Strategy Development Project example to develop the communion sue Amicus and to improve system relating to schooling and knowledge.Faysal MahmudShafayet zamanExecutive summaryAs we drop been assign to create a nut report on Managing Communication, were our objective is develop parley emergence and be able-bodied to improve systems relating to information and knowledge. For this we have put one acrossed our entropy thoroughly by dint of the primary feather methods, which is through with(predicate) questionnaires and through side to acquaint brushTask oneCommunication is basi bawly fundamental interaction, which rear be oral, visual, written or any other channels to express ones feeling. and then we rout out take it granted that its the most vital subdivision of an organization and if its non proper it will possibly fix the organization in its down f merely(prenominal), vice-versa.As I was assigned to assess the business conversation crop of Am icus, while assessing I embed out the communication accomplish the organization in terms of their suppliers, consumers as easy as their own.Communication performance of AmicusTop to lower level management When a policy or a guide run for the organization is implemented or when victorious a late strategic decision the approach that Amicus utilize is the formal peak-down approach, for example when taking a strategic decision the theatre directors call a formal meeting where they inform the manager closely(predicate) the strategic decisions. later onwards the manager calls a formal meeting for the lower level management to brief them about the strategic dissevers.Same level management When making an accordance or facing an unexpected scenario the approach Amicus follows is the formal horizontal method, for example when information needs to be passed within the same level management they call a formal meeting which is notified by phone or a formal letter ( as it is withi n the organization ).Lower to top level management This occurs when a report regarding a stand (construction) or feed concealment is filld, for this kind of situation the communication approach Amicus apply is the formal upwardly vertical communication, much(prenominal) as when a lower level employee wants to give in his feed sand of the chore he was assigned, he takes an appointment and officially presents the feed corroborate face to face. accordingly the manager via appointment meets the directors and presents them the feedback.Networking system Sharing infos between different surgical incisions drop be time consuming, to deflect this Amicus uses LAN as their networking system.Dissemination of entropy for consumer as hale as organization purpose Amicus disseminates their information via ad on paper, billboards, brochures and their own tissue page.Organization meeting for all level management As Amicus is a developing organization, for which meetings be held month ly as this industries scenario fluctuates a lot.Communication march of Amicus regarding consumer and suppliersIn terms of agreement Basically in terms of agreement the communication approach Amicus always prefers is the formal face to face communication and the approach of the agreement is always written.Dissemination of selective information for consumer as intumesce as suppliers Amicus disseminates their selective information mostly through ad on paper billboard or brochures were there buttocks be an ad about both product/service and recruitment for supplier.Feedback process of Amicus for their consumers there be four channel through which feedback can be received and they be via letter, face to face, telephone call and e-mail. Most of the feedbacks are received through the phone.Overall what our team found out that, in the present claim Amicus is formal in its communication process and desires to follow formal communication process in the future but will allow change in circumstances.In the present scenario Amicus has finished a bosomy barf in Mirpur DOHS, for which a communication process is made for notifying the potential customers. Where the director organism the sender sends a inwardness, where the message is to lift the youthful exteriorise via ad on news paper, this message is transmitted through formal meeting. Then the recipient is the marketing manager and in the receiver head the message is interpreted so that the recipient who is the marketing managers can interpret the actual meaning of the message. But in the feed back stop it shows they didnt capture positive feedback as the interaction with customer was not up to the organizations estimation. A communication process draw of the marketing department is given below. Communication process diagram of the marketing department of Amicus regarding the new purports promotionTask two afterward conducting research on the boilers suit communication process of Amicus we found some lacking in the communication process, regarding the regarding. As we have found out that the customers interaction is not up to the mark in organizations view point.Judging from the prior communication process we can see that they have done there promotion through only one media which was ad on publisher.In the improvised communication process the director of Amicus being the sender sends a message which is to promote the new project by variety of media and to promote it in the right home base for example giving add on billboards in topographic points comparable Gulshan, Bonani and baridhara and similarly selecting a tar hitched segment and handing out brochures to them. This message is transmitted by a formal meeting and is indicated to the marketing manager of Amicus, who is the recipient. In the receiver peak the message is explained so that the recipient can perceive the actual meaning.Hence an Improvised Communication process diagram of the marketing department of Amic us regarding the new projects promotion is made. Task ThreeAs we have seen in the low gear communication process, here the director being the sender sends a message, where the message is to promote the new project via ad on news paper, this message is transmitted through formal meeting. Then in the recipient is the marketing manager and in the receiver spot the message is interpreted so that the recipient who is the marketing managers can understand the actual meaning of the message. But in the feed back arcdegree it shows they didnt nurture positive feedback as the interaction with customer was not up to the organizations estimation.Due to its feedback a new improvised communication process is made, where the director of Amicus being the sender sends a message which is to promote the new project by variety of media and to promote it in the right place for example giving add on billboards in places like Gulshan, Bonani and baridhara and besides selecting a targeted segment and handing out brochures to them. This message is transmitted by a formal meeting and is indicated to the marketing manager of Amicus, who is the recipient. In the receiver stage the message is explained so that the recipient can understand the actual meaning.In the first scenario we can see that they have done their promotion through only one media which was ad on newspaper for their upcoming luxuries project in Mirpur DOHS but this promoting strategy had some drawbacks such as, not all people read newspapers, everyone does not read the same newspaper and it is also received by a lot of un potential customers as it is luxurious project in a luxurious place and every affectionate class people reads the newspaper.Advantages on implementing improvementswhen implementing the improvised communication process, the director being the sender sends a message which is to properly promote the upcoming project by the proper use of media and by promoting it in the right place such as giving add o n billboards in places like Gulshan, Bonani and baridhara and also selecting a targeted segment and handing out brochures to them. Through promoting like this by using proper media and promoting in the right place, Amicus will be able to find the potential customers better than before and attract them according, which will take in to the estimated interaction of Amicus between the Amicus and potential customers. This was not possible following the hoary communication process.Task FourHow to improve own or individualist communication skills. later on being enlightened in managing communication we have found out some effective steps that can divine service someone to improve their communication skills and they areProviding a precise oral speech about the assess so that it will clear to the recipient. in any case providing a clear written document about the task, this will sus create verballysor them if they dont understand speech.When an individual has problem understanding the task you can use o indite conversation and non verbal communication, so that he can understandWhen giving a speech about the task it is a necessity that receiving end listens carefullyWhen the individual faces confusion in the speech of task they should ask the manager and clear his confusion at that timeWhen a chemical group work is given by the manager, the groups individuals to be selected should have the communication skill to understand where severally individual stands and how much work they can do.If a problem arises later on the task is given it is better to do informal communication at that stage , as through informal communication they can get rid of their confusion in a time consuming flairTask FiveExisting approaches of entropy assembling, format, storage and dissemination of AmicusAfter gathering information from their managers and directors we have found how Amicus collect their data, how they format it and how they livestock it. The approaches of these stag es are given belowApproaches of data collectionThere are two firsts that Amicus uses for collecting data and they are the primary cums such as field visit, face to face meeting, via telephone, e-mail and etcetera the other source they use is secondary sources for example newspaper, brochures, annual report, government data and etc.Approaches for data data format, storage, security system and back upAfter the collection of data from primary and secondary sources they format their data in a a couple of(prenominal) ways. If they get a written data they have to scan it first in localize to format it into banter stick and after that the word filing cabinets soft copy is kept in their data processors such as desktops and laptops. When they receive the datas soft copy they collect it via pen suit or memory stick and save it in the military position computer for further use. If they need to ignore any sort of data they edit through the uphold of MS word or Adobe. When forma t quantative data Amicus uses MS excel and make a rotate sheet. After formatting all the data they store it in the files of their computers as well as in log books and for their data security of mystical datas they use password so that only classified ad psyche can take a look but for their livelihood they right store it in their computer.All these formatted data are shared out internally in the organization through the help of local state network (LAN).Task SixWhat our team has found out that the process Amicus follows for the collection of data, formatting and storing is good compared to their industry but their back up and security is very poor ,so here is an improvised process for back up and security given below.Approaches of data collectionThere are two sources that Amicus uses for collecting data and they are the primary sources such as field visit, face to face meeting, via telephone, e-mail and etc. the other source they use is secondary sources for example newspape r, brochures, annual report, government data and etcApproaches of data formatting and data storageAfter the collection of data from primary and secondary sources they format their data in a few ways. If they get a written data they have to scan it first in order to format it into word file and after that the word files soft copy is kept in their computers such as desktops and laptops. When they receive the datas soft copy they collect it via pen drive or memory stick and save it in the smear computer for further use. If they need to edit any sort of data they edit through the help of MS word or Adobe. When formatting quantative data Amicus uses MS excel and make a spread sheet. After formatting all the data they store it in the files of their computers as well as in log books and for their data security of confidential datas they use password so that only classified soulfulness can take a look and for their back up and security they can use the virtual networking system such as b lur computer science Service by IBM.Task SevenAs we can see from the first existing process of data collection, formatting, storage, security and back up that their security and back up was poor for which an improvised process was made which was quite similar but was appropriately improvised in the security and back up stages.Existing processAfter the collection of data from primary and secondary sources, such as field visit, face to face, brochures and newspaper they format their data in a few ways. If they get a written data they have to scan it first in order to format it into word file and after that the word files soft copy is kept in their computers such as desktops and laptops. When they receive the datas soft copy they collect it via pen drive or memory stick and save it in the office computer for further use. If they need to edit any sort of data they edit through the help of MS word or Adobe. When formatting quantative data Amicus uses MS excel and make a spread sheet. Af ter formatting all the data they store it in the files of their computers as well as in log books and for their data security of confidential datas they use password so that only classified person can take a look but for their backup they just store it in their computer.Improvised processAfter the collection of data from primary and secondary sources, such as field visit, face to face, brochures and newspaper they format their data in a few ways. If they get a written data they have to scan it first in order to format it into word file and after that the word files soft copy is kept in their computers such as desktops and laptops. When they receive the datas soft copy they collect it via pen drive or memory stick and save it in the office computer for further use. If they need to edit any sort of data they edit through the help of MS word or Adobe. When formatting quantative data Amicus uses MS excel and make a spread sheet. After formatting all the data they store it in the files o f their computers as well as in log books and for their data security of confidential datas they use password so that only classified person can take a look and for their back up and security they can use the virtual networking system such as defile Computing Service by IBM.As we can see that both process is quite similar but in the improvised process for back up and security Amicus uses the virtual networking system such as Cloud Computing Service by IBM for they will get high security and back up for example that computer through which Amicus shares their data with the help of LAN has the possibility to crash which will make them loose all their data but if they use the virtual networking system such as Cloud Computing Service by IBM their data will inhabit safe in the virtual data base of IBM which can only accessed by the authority of Amicus. To keep confidential datas classified they also use it as it is highly secured.EvidenceReferenceAmicus Properties (2013). roughly Us.Av ailable http//www.amicus.com.bd/amicus/index.phpLast accessed 09th March 2014.