The Importance of Localism and Non-Profit College Radio :: Radio University College Broadcasting Essays

The Importance of provincialism and Non-Profit College RadioRadio is the salvation of the world Non-profit college intercommunicate is, by its nature, a medium dedicated to the topical anaesthetic community and the public interest. The media landscape in the new millennium has brought about a homogenized world of wireless. big(a) conglomerates like Clear Channel and Infinity Broadcasting own thousands of radio stations. Clear Channel designates one programming director for a especial(a) format in an area, giving sometimes a hundred radio stations the same play list. These stations then have local DJs insert voiceovers into the programs, forming, basically, a fieldly syndicated radio show. This national play list has caused more or less listeners to feel that radio has become a cold and stale medium. No longer sack listeners pick up the dial and call a DJ to request a track. Instead, they would credibly find only a board operator inserting commercials in amongst an alrea dy chosen play list. The role of college radio lies in the bare(a) future of diversity and innovation that is lacking in the industry today.College radio is non-profit by nature, relying on community and university funding to stay on the air. close college radio offers music that is not tryd on any former(a) radio station in the market, and it also offers a place for communication theory majors to gain broadcasting and music industry experience. In its boundaries, it harbors the most pure form of radio, a place where DJs can be reached live on the air and one might hear a heavy metal show played right aft(prenominal) a jazz hour. It is college radios eclectic and constantly ever-changing format that gives it its thrift store appeal. College students usually serve as the DJs, and a different set comes and goes each semester. College radio is still a throwback to the days where people listened to radio for the pure thrill of the music. genuinely little has been written on college radio in particular, although a make do of literature exists on non-profit radio as a whole. Only since the mid(prenominal) 1980s has college radio sprung into the spotlight as an important medium. Pour by dint of any campus library and you will find many books on how to starting your own radio station but little on the civilization that has arisen from it. The most definitive source on college radios ethnical influence is Samuel Sauls The Culture of American College Radio.