Fashion Marketing of Sephora Essay

It is a member of LVMH group that surrounds the most influential indulgence brands from solely over the mankind. Currently, its the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole alternative of creative gifts. Its shipment to excellence in quality and customer service and well adroit and dedicated employees. Sephoras targeting market Females and Males of any age and race. Celebrities and socialites have a major impact on todays society.When Sephora comes out with saucy products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look. Sephora cosmetics have keen center field when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion potpourris. sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever air you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living.Demographic factors Race All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types. Age Sephora has a big selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc.