Diageo

Diageo recognises the importance of building international brands, which enhances its sales potential. *A handsome fuddle portfolio means that the comp both is reasonably insulated from undesirable fluctuations in consumer confidence, finished its affordable labels, but can also tin the aspirational* consumer, higher-priced reserve wines. *The acquisition of the Chalone* Wine Group, which was completed in February 2005, adds several(prenominal) premium Californian wines to Diageos portfolio, which significantly increases the companys profile in the wine industry. Focused marketing of bloom of youth hillock in the UK has paid off, with significant volume increases during pecuniary 2004. *Taking hear of its North American distribution through dissoliving* its joint venture with Moët Hennessy gives Diageo greater control over its marketing in this region as well. Weaknesses lean marketing resources are being put towards the companys wine brands in comparison to its spirits business. The lack of any study wine strategy reflects a lack of consignment to Diageos wine portfolio. *The company has not established itself richly in the UK premium wine market, with both Blossom Hill and Piat* DOr more mid-priced wines.

The lack of a major global brand is a distinct disadvantage in an industry which is becoming increasingly focused on branding. *Diageos portfolio remains incomplete without ownership of an Australian brand, and also suffers from lack of participation in the Chilean or Argentinian* wine industries, which are increasingly popular in key markets such(prenominal) as the UK. Opportunities *The UK wine market is proving to be more resiliant* against hole-and-corner(a) label wines than may be suggested by the growth of insular labels elsewhere in the retail sector. Strong growth in both still red and white wines is forecast in the US market over... If you want to get a amply essay, order it on our website: Ordercustompaper.com

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